Diageo Retail Theatre

We have worked with Diageo for over 10 years, creating Retail Theatre in both On and Off Trade environments. The work has primarily been with their super-deluxe range of spirits, including Blue Label, King George V and their flagship whisky, The John Walker but also includes powerhouses such as Smirnoff, Baileys and the primary Johnnie Walker brands. The work centres around creating global guidelines that are distributed to the regions and contain everything required for each market to effectively display and market each brand. Scope varies but typically includes concept and design development, generating accurate CG perspectives, dimensions, material specifications, construction details, planograms and all other information required for successful implementation. We are proud to have helped Johnnie Walker become the first spirits brand to top annual sales of £1bn.